PLATTERPUS
CONTRIBUTORS
Role: Product Manager, Visual Designer
Platterpus, an Idaho based, high-end, platypus themed charcuterie business approached us in search of a branding package.
Task: Create a unique brand package for Platterpus that reflected their business, combining the elements of “platypus” and “luxury” in a cohesive and appealing manner — fresh, local, luxury.
THE PROCESS
INFORMATION GATHERING
During our discovery meetings we took extra care to understand Platterpus’s goals and target market due to their unique desires for their brand. Platterpus didn’t have a pre-existing idea of what they wanted for their brand, so we curated a collection of different design styles to walk them through to see what appealed to them most.
We found that Platterpus:
Had an older, upperclass demographic
Wanted to include a platypus mascot while maintaining upper class feel
Prioritized their local Idahoan community
Took pride in their fresh, local ingredients
Enjoyed whimsical, high end designs
DESIGN PROCESS
With our newfound understanding of Platterpus, we crafted a brand identity that reflected the key elements of their product: fresh, local, and luxury. The most challenging aspect of building Platterpus’s brand was combining the rustic and casual concept of a platypus mascot while maintaining the high-end image Platterpus wanted to embody. To appeal to Platterpus’s older, upper-class demographic, we concluded that the Grandmillennial style - an aesthetic that combines traditional elements with modern colors and styling - fit the bill. We utilized cool pastels, ornate borders and florals to communicate Platterpus’s luxury brand while keeping a whimsical feel. What made Platterpus’s product special was their fresh, local ingredients, so we included the phrase “Idaho Fresh” as a tagline in both of Platterpus’ logos, and put it at the forefront of their print materials through text and imagery of baked goods, berries, and charcuterie.
THE RESULT
I helped to curate a brand package consisting of a primary and secondary logo, business cards, and a brand guide, which would serve as a blueprint for Plattterpus’s usage of typography, logos, and print materials as they traverse the business world.
CONTRIBUTIONS
Brand Package Assembly
Co-designed Primary Logo
Co-designed Secondary Logo
Client Communications
Co-designed flyer
Concept Ideation