Catprofiler
↑ 579% App Sales
↑ 195% Pageviews
A pet industry website with a focus on cat behavior and lost cat recovery.
The Problem
CatProfiler, a San Antonio-based cat behavior consultancy specializing in lost cat recovery, offers a web application that generates personalized behavioral profiles to guide owners through the search for a missing pet; however, low site traffic, weak conversion rates, and a brand that didn't reflect the business were undermining its impact.
The Solution
CatProfiler's digital presence needed a redesign focused on building trust and driving conversions. A soothing purple palette and clearer content structure gave the brand a more welcoming feel, while pricing tables, testimonials, and supporting data brought the web application's value to the forefront. An in-depth help page was added for undecided users to boost purchase confidence, and the registration process was streamlined with step-by-step guides, FAQs, and expanded payment options to increase transparency and ease conversions.
